A new study tested how humans and ChatGPT understand color metaphors, revealing key differences between lived experience and language-based AI.

Researchers describe color by its luminance, dominant wavelength, and purity. Purity—how vivid or intense a color appears—can affect perception and emotional response, something I explored in that ...

As many people sit at the wheel of their car, they are certain they know what colour is. It’s the red traffic light in front of them, the garish yellow hatchback in the next lane, or the green ...

Americans wear red poppy flowers on Memorial Day to honor the men and women in armed forces who lost their lives protecting our country.

Researchers developed a single photodiode sensor that detects full-color light using perovskite materials, impedance data, and machine learning algorithms.

CBC Kids News contributor Sophia Smoke explains Red Dress Day, missing and murdered Indigenous women, girls and two-spirit people.

Holi 2025: The festival of colours teaches us a range of money lessons which include diversification and important of research that investors are meant to carry out.

Apple's vibrant PRODUCT(RED) devices stood out in a crowd of smart devices, but the notable iPhone line also helped with a charitable cause for years.

The color red has a rich history, according to art history professors, marketers and designers. It's associated with love, confidence, fertility and much more.

Christy Stokes has turned her traumatising childhood experience of being bullied because of her red hair into a mission to inspire others to embrace the "amazing trait".