The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered ...

Starbucks Coffee Company unveiled its reimagined Starbucks Rewards loyalty program, designed to deliver more meaningful value ...

A KIRO 7 investigation shows those digital coupons are revealing a lot more about you to strangers than you likely ever ...

Coffee giant Starbucks is modifying the Starbucks Rewards loyalty program on March 10 with a new tiered structure—Green, Gold and Reserve—that introduces faster Star earning, additional perks, and ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

American Airlines said Tuesday it would launch free in-flight Wi-Fi in partnership with telecom firm AT&T for customers enrolled in the carrier’s loyalty program. Airlines are increasingly competing ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...

As the airline industry increasingly turns more premium, loyalty programs — already airlines’ biggest asset — are becoming even more important to their long-term strategy. Loyalty programs are cash ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

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