Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

Meta Platform's Threads, the app that Mark Zuckerberg launched in July 2023 to take on X, last week added ads in its mobile app in the United States and Japan as it seeks to monetize the platform used ...

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what ...

"Businesses will be able to extend their existing Meta ad campaigns to Threads—without the need for bespoke creative or additional resourcing—by simply checking a box in Ads Manager.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

This marks the first step in Meta’s efforts to monetise Threads, which launched in July 2023 as a competitor to X (formerly ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service ...

Meta is beginning its first “small test ... creative or additional resourcing—by simply checking a box in Ads Manager.” The company will also test its “inventory filter” on Threads ...

Despite Meta's recent decision to loosen content moderation policies and ditch third-party fact-checking-which may inspire ...

Despite Meta’s recent decision to end fact-checking ... creative or additional resourcing” by checking a box in Ads Manager. Mosseri says that during early testing, ads in the Threads feed ...