New Delhi: A new report titled “Bridging the Marketing Mix Modeling Actionability Gap” by Harvard Business Review has revealed a growing gap in modern marketing. The report finds that while 87% of ...

The Campbell’s Co. (Nasdaq: CPB) is known for its flagship soup label, but it also owns several meal and snack brands, including Prego, Rao’s Homemade, Pace and V8, as well as Goldfish, Lance, ...

Marketing Mix Modelling (MMM) is no longer a niche analytics capability in Australia—it’s fast becoming a defining force in how modern organisations operate. When MMM is designed properly and embedded ...

New Delhi: Google has launched Scenario Planner, a no-code interface for its open-source Marketing Mix Modelling (MMM) framework Meridian, aimed at helping marketers translate measurement outputs into ...

Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model (MMM) without needing data science expertise. What’s ...

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...

Dev Virahsawmy, Kader Bhayat, Prem Nababsing, Jean Claude de l’Estrac, Jayen Cuttaree, Alan Ganoo, Ivan Collendavelloo and Steve Obeegadoo. The question is hardly new. It returns with regularity, like ...

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that ...

YouTube India’s 2025 Top Songs list: YouTube has announced its 2025 end-of-year list, showing the songs that became the most popular on the platform this year. The list is part of YouTube’s annual ...

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built or in-house. Mutinex, a leader in marketing mix ...

Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media, medical communications and internal operations ...