When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

The proper management of supplier relationships is key to maintaining efficiency and driving success for your manufacturing business. It requires vigilance, collaboration, and time — that last item a ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

1 School of Finance, Taxation and Public Management, Jiangxi University of Finance and Economics, Nanchang, Jiangxi, China 2 School of Business, Southwest University, Chongqing, China Introduction: ...

Abstract: Due to the irregular distribution of landslides and their overlap with other land features, such as vegetation, achieving precise segmentation of landslides in images remains a challenge.

ABSTRACT: Building detection in very high resolution (VHR) images is crucial for mapping and analysing urban environments. Since buildings are elevated objects, elevation data need to be integrated ...