Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer team uniforms. As the 30th season of Major League Soccer (MLS) kicked off ...

NEW YORK — MLS has a new logo and Portland fans, unbeknownst to them, had a big hand in it. At a Thursday event unveiling the league's new brand identity in downtown New York City, MLS' Chief ...

I would like to thank our employees, fans and partners for their contribution, as well as MLS, and the equipment manufacturer adidas for their collaboration. Developing a new logo is a complex ...

Things quickly got ugly when one supporter defaced a sign bearing the club’s new logo, almost certainly becoming the only person in MLS history arrested for protesting a rebrand. Fans did not ...