In a high-concept meta bait-and-switch, Pam Tanowitz choreographed Beethoven’s Pastoral symphony, then swapped out the score for a new para-Pastoral, by Caroline Shaw. Anyone (okay, almost nobody) can ...

Despite the NFL's attempts to take over every holiday, the NBA on Christmas Day remains the most important sport today. However, Nike actually led with a WNBA star in the first of many commercials ...

Sales in China fell for the sixth straight quarter, down 17% Nike's recovery strategy includes focus on core sports and retail partnerships Tariffs from Southeast Asia cost Nike $1.5 billion this year ...

Quarterly sales rose slightly for the world’s largest footwear company despite weak results in China and with its Converse brand. By Kim Bhasin Kim Bhasin covers the retail sector. Nike’s efforts to ...

Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

Nike reported better-than-expected fiscal fourth-quarter earnings and revenue. The company expects tariffs will cost it $1 billion in the current fiscal year before price increases and supply chain ...

Nike has been publicly traded for over 40 years, enabling wide shareholder participation. Phil Knight is Nike's largest individual shareholder, owning about 3.3% of its shares. Vanguard Group and ...