To build a great brand, you must own a great concept. It’s that simple, clear, desirable thing consumers want or crave. McDonald’s owns “fast.” Volvo owns “safe.” FedEx owns “overnight.” Insomnia ...

Christmas is one of the most joyful and widely celebrated festivals across the world, observed every year on December 25 to mark the birth of Jesus Christ. For students, Christmas is not just a ...

Mo Marie Lauyanne Kouame, 18, dreams of being an aerospace engineer and building spacecraft. This fall, she applied to MIT, Princeton, and Columbia. For one college essay, she wrote about being ...

Anthropic CEO Dario Amodei fosters company culture and strategy through lengthy, essay-style Slack messages, sparking extensive written debates. This method creates a historical record of decisions ...

Vibe coding, an emerging software development that turns natural language into computer code using artificial intelligence (AI), has been named Collins' Word of the Year for 2025. Lexicographers at ...

Matthew McConaughey has always had a Texas-twang way with words - most famously with his signature "Dazed and Confused" line, "alright, alright, alright." Now the actor has turned his words a poetry ...

Forbes contributors publish independent expert analyses and insights. As the CEO of Command Education, I write about emotionally intelligent leadership and education. With the Common App officially ...

Scientists at Stanford University have taken a major step toward helping people “speak” without moving a muscle—by decoding the silent voice inside the mind. In a study published in the journal ...

Forward-looking: Stanford University researchers have unveiled a brain-computer interface capable of translating imagined words directly from neural activity into speech – marking a first in ...

The dog days of summer are here. What better way to measure the toughness of a football team, and their ability to execute in adverse moments, than to re-create the most critical situations that arise ...

In 1972, a young comedian developed a 12-minute monologue that propelled him to fame. George Carlin’s “7 Words You Can’t Say on Television” became an overnight sensation. In a time before cell phones, ...