Trends aren't necessarily bad — but they should be used with judicious caution. Compared with timeless design, it isn't difficult to see why. In the realm of personal branding, I've seen ...

03. The Nike logo: Futura Bold The Nike logo is so recognisable that the iconic swoosh is often used alone. But when the brand does use type, it's usually Futura Bold Condensed Oblique.

Personal branding isn’t just a strategy—it’s a competitive advantage. Whether you’re recording a candid video on your phone or speaking on a global stage, the key is to show up authentically.

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.