Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

Social media sensation Ilona Maher has said rugby union needs to undergo a culture shift if the sport is to attract new fans.

Bristol Bears and USA women's rugby star Ilona Maher says the men's game needs more "personality" to promote the sport.

The USA Eagles player is also not worried about a potential U.S. ban on TikTok, a platform she has amassed over three million followers on.