The Desk on MSN
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...
Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...
The Desk on MSN
Xumo starts selling ad inventory through OpenPath
Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through ...
The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...
Cadent Inventory Manager implements a rigorous supply onboarding process, only integrating CTV partners that Jounce Media classifies as direct paths to premium inventory. Moreover, the SSP restricts ...
Welcome to The New World’ is all about optimism and exploration, encouraging travelers to explore beyond the familiar ...
Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents ...
Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...
OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced ...
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