Fire prevention mascot Smokey Bear officially turns 75 on August 9. He’s remained a PSA fixture for seven-and-a-half decades straight, since his shirtless debut dumping water over a campfire on ...

Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and ...

Smokey's critics have even included a couple of U.S. Forest Service researchers who published a paper, "Be careful what you wish for: The legacy of Smokey Bear," in 2007.

According to Fisher, this is the first time Smokey the Bear has flown in space, although a patch featuring the mascot was lofted with a weather balloon payload to 100,000 feet (30,480 meters) in ...

A disbelieving Noah asked if Smokey was saying he’s an ex-con. After giving a shout out to “my boys in San Quentin,” Smokey explained that he was sent to jail because “in the ’90s, I ran ...

The iconic Smokey Bear was authorized by the Forest Service on Aug. 9, 1944, making today his 75th birthday.

Texas Smokey Bear license plates are available for vehicles, RVs, motorcycles and trailers for $30, of which $22 will toward a grant fund for wildlife prevention projects across the state.

Smokey the Bear, the beloved spokesperson for wildfire safety and prevention, turns 70 on Saturday. And while Smokey has taught us that we're the only ones who can prevent forest fires, ...

Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.

The South Dakota Department of Agriculture’s Wildland Fire Division is holding a Wildfire Awareness Month Coloring Contest for children ages 3-12. This year’s entries will reflect the theme ...