Starbucks (SBUX, Fortune 500) said Via is made with 100% natural roasted arabica coffee and that it took 20 years to develop "a proprietary, U.S. patent-pending microgrind technology" that ...

NEW YORK -- STARBUCKS/:Starbucks to unveil 'Via' instant coffee. Via will be available in Starbucks, Target and Costco stores in Seattle and Chicago March 3 and nationally by fall.

Via, a minutely crunched bean that dissolves in boiled or cold water, is intended to steal from the $16 billion instant coffee market outside the USA, especially Japan and the United Kingdom. In ...

Instant coffee has been around for 100-plus years, yet it's taken almost that long to make it not taste so, well, instant. Now coffee giant Starbucks challenges our Nescaf? notions with its own ...

Starbucks (SBUX) proved skeptics wrong about its foray into single-serve instant coffee, VIA. The little packets hit $100 million in sales in 10 months flat, a milestone VIA achieved three times ...

Caffeine addicts nationwide got first tastes of Starbucks Corp.’s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via.

As CEO Howard Schultz eyes a huge overseas market for instant coffee, will the new Via product damage the Starbucks brand? Enter the late Don Valencia. IE 11 is not supported.

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Today is the last day to try the Starbucks VIA Ready Brew challenge ...

While we were swooning over Santa Clara’s Barefoot Coffee and Oakland’s Blue Bottle, apparently Starbucks decided to invade Folgers’ territory. The idea, a Starbucks spokesman said, was to ...

Fans of Starbucks’ vanilla latte and caffe mocha will now be able to enjoy them with a pour of water and a stir, as the company seeks to shake up the stagnating market for instant coffee ...

Alongside its flashy array of triple espressos, foamy cappuccinos and flavored lattes, Starbucks Corp. unveiled its newest coffee drink: a cup of average, instant Joe served up for the equally ...

NEW YORK (CNNMoney.com) -- Starbucks unveiled a brand of instant coffee Tuesday that the high-end chain says "will change the way people drink coffee." The Seattle-based company will begin selling ...