Starbucks VIA Ready Brew is available in approximately 37,000 points of distribution in the U.S. today, which includes about 25,000 food, ... remains a priority for Starbucks. Starbucks VIA Ready Brew ...

Starbucks introduces its instant coffee, Via Ready Brew, on Tuesday in Chicago stores — and with samples passed out from Via-cles driving around the city. Insisting the microground Via isn&#8… ...

We’ve been sitting on a few samples of Starbucks’ much-buzzed-about instant coffee, VIA, for a couple days now, nervous to actually pour the little packets of coffee powder into a mug of hot ...

The brew comes in two flavors, Colombia and Italian Roast. It’s also packaged with typical Starbucks panache: On the back of each three-serving pouch ($2.95), a quote reads, “Never be without ...

Via, a minutely crunched bean that dissolves in boiled or cold water, is intended to steal from the $16 billion instant coffee market outside the USA, especially Japan and the United Kingdom. In ...

CHICAGO – Alongside its flashy array of triple espressos, foamy cappuccinos and half-caff, extra-hot, flavored lattes, Starbucks Corp. unveiled its newest coffee drink Tuesday: a cup of average ...

My coffee happens to be Starbucks French Roast, a dark and hardy brew that we buy in 2.5 pound bags of whole beans at Costco. I drink two cups every morning. Via-agra is not even close.

Starbucks VIA Italian Roast Coffee has a 4.7-star rating on Starbucks' website, with more than 83% of reviewers giving the full-bodied coffee the full five stars. The best part?

Starbucks “helped produce a nation of coffee snobs willing to pay $4 a cup,” said Lance Benzel in The Colorado Springs Gazette. Now it's trying to get “the very coffee aficionados who honed ...

Starbucks Corp., the world’s biggest coffee-shop chain, will start selling its Via instant coffee in the greater China region, which it forecast will be its biggest growth market in two years.

Customers will have a choice between Pike Place Roast and Starbucks VIA Ready Brew Italian Roast decaf; in case you care about what kind of receptacle you drink it out of, it will arrive at your ...