From Netflix and YouTube to NBC and Disney, the NBA and NFL and dominated the pitches to advertisers, with entertainment ...

A historic HBCU Classic enters a new era with a partnership that marks more than just a naming rights milestone.

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Television executives talk to The Athletic's Richard Deitsch, offering insights on each network's strategies and outlook in ...

CBS ran the Paramount+ series Tulsa King last summer, and Hulu experimented by airing the first season of Only Murders In The ...

In a rare corporate do-over, Warner Bros. Discovery says it is changing the name of its Max streaming service back to HBO Max ...

Audiences are about to get another chance to watch one of the most critically acclaimed shows of the year as it gets a repeat ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

The streaming platform Max will be called "HBO Max" once again, Warner Bros. Discovery announced on Wednesday, May 14. The ...

Warner Bros Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...

The Pitt, Max’s high-octane, real-time medical drama that took streaming by storm earlier this year, is making a fast and ...