Unity's Q4 results were poor, but investors are looking ahead to the potential boost provided by Vector. Vector aims to improve ad performance through machine learning models that better leverage ...

Unity Vector. This migration is expected to cause short-term ad revenue disruption as the new system ramps up. Unity's management emphasized the iterative nature of this rollout, highlighting that ...

Unity will begin migrating its ad network to Unity Vector, its new artificial intelligence (AI) platform, toward the end of the first quarter. Vector uses self-learning AI models and data from ...

Unity Vector, which may impact Q1 2025 revenue. The company is cautious about the time needed to mature the Unity Vector product as it begins to operate at scale, reflecting prudence in its Q1 ...

which we're calling Unity Vector. The migration begins towards the end of Q1, with this first phase of work slated to be complete by the end of Q2 2025. Ongoing efforts to expand the scale and our ...

Shares in Unity have surged by 36.2% to $29.24 after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppLovin. At close yesterday, shares had ...

called Unity Vector. "Vector is designed to leverage data from across the Unity ecosystem, integrating self-learning AI models that will provide deeper insights, optimise performance, and deliver ...

This reflects prudence regarding potential disruptions from the Unity Vector rollout and seasonal factors. Yahes highlighted that Unity will now focus on quarterly guidance due to the rapid ...

The company is rolling out its Unity Vector artificial intelligence (AI) platform. While it's expected to create some sales cannibalization in the near term, it has the potential to be a powerful ...