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$6M Payout to 16-Year-Old Star Makes Adidas’ Intention for Track and Field Clear
Is there a track and field athlete out there who doesn’t want to be like Usain Bolt? The post $6M Payout to 16-Year-Old Star ...
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Puma, Who Gave Usain Bolt $10 Million Per Year, Nearly Broke-Off the Deal After His Olympics Debut
Puma’s decision to continue sponsoring Usain Bolt may seem obvious now, given his iconic status in the world of athletics. A decade ago things were different, in the story. At that time Bolt had ...
Explained: How Adidas defeated Puma and Nike to sign deal with Gout Gout, the 'next Usain Bolt'
Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike ...
How Adidas won the race for signature of Usain Bolt’s successor
Gout Gout’s 100m and 200m performances in the Australian All Schools Athletics Championships went viral, it was clear why ...