Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike ...

Is there a track and field athlete out there who doesn’t want to be like Usain Bolt? The post $6M Payout to 16-Year-Old Star ...

[and] eventually he turned into Usain Bolt.” Puma famously took a punt on Bolt at the same age Gout is now. At one stage they considered moving on from the Jamaican, but the all-time great ...

Puma had taken a chance by signing Bolt when he was at the ... Cristiano Ronaldo and a Real Madrid superstar in the top 100 footballers list. Usain Bolt has shared a festive Christmas moment with his ...

Adidas had to beat Nike and Puma to gain the signature of what many consider to be the successor to Usain Bolt. Puma had taken a chance by signing Bolt when he was at the same age as Gout. Adidas ...

The apparel and footwear manufacturer used two criterion as sweetener to get Gout Gout sign the deal ahead of both Nike and Puma. Sports fans were quick ... has more potential than Olympic legend ...

Puma has become a lightning bottle in the running world. Boosted by the endorsement and partnership with Usain Bolt since 2002, the brand has long been labeled one of the world’s top running ...

The emerging sprint superstar, who has already attracted the attention of the fastest man in history, Usain Bolt, on social media ... whether it’s Adidas, Nike, Puma, anything.