Vogue featured a digital model in a Guess ad, but can AI really capture what makes beauty feel real? This writer has thoughts ...

There are no hard and fast rules when it comes to blush placement. Despite the blush wars on social media, where different ...

“This is seriously the best concealer I’ve ever used,” says Social Media Manager Brooke Matalon. “It’s so skin-like and dewy, ...

The key to nailing the shy girl trend is using the right brush. Ilia happened to recently launch the perfect one: the Soft ...

Celebrity makeup artist Mary Phillips, who counts Kendall Jenner, Jennifer Lopez and Hailey Bieber as clients, is launching her own makeup line, m.ph, beginning with six products available to the ...

Hailey Bieber has had many beauty eras: clean girl, strawberry girl, latte girl, to name a few; but motherhood has ushered in ...

As previously discussed, ghost lashes are a barely-there look achieved by a lack of mascara. "This effortless style gives ...