Indian whiskeys like Indri, Paul John, and Amrut are becoming people’s most preferred choices globally. Single malt whiskeys ...

Piccadily Agro Industries Limited (PAIL), India's largest independent manufacturer ... blended malt whisky brands and Camikara, premium sugarcane juice aged rum. In 2022, Piccadily Agro Industries ...

Limited edition is the theme for this week’s NPD trend tracker. Brands are launching new and exciting products, but in ...

Rediffusion Brand Solutions has been appointed as the creative agency of record for Nippon India Mutual Fund (NIMF). Following a four-round pitch process, NIMF selected Rediffusion to handle its ...

For now, the focus is to ensure it is available in all key markets in India ... rum, vodka, and gin, with ‘millionaire’ ...

The last two decades have been watershed years for the Indian alco-bev industry with a new breed of producers cropping up on ...

Whisky, brandy, and rum saw volume declines, while vodka and gin grew ... But considering the overall macros around luxury ...

With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in ...

If group travel isn’t your style, Bermuda is a quick, dreamy getaway you should plan sooner rather than later. Fun Fact: ...

Fines of up to ₹50 lakh await celebrities and influencers promoting alcohol and tobacco through surrogate advertising ...

Segredo Aldeia is a premium rum made from cane sugar and jaggery instead of molasses. Inspired by a rich history of treasure, pirates, and Goa’s colonial past, this unique spirit is best consumed as a ...

The Indri Diwali Collector’s Edition 2024 is crafted from peated Indian six-row barley and distilled in traditional Indian made copper pot stills, filled in hand selected sherry cask and matured in ...