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Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.
2. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think ...
Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.
A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...
But campaign budget optimization (CBO) scaling can benefit larger budgets. To use CBO scaling, add the winning ads and audiences into one campaign and increase your budget by 20-30% every few days ...
What Are the Benefits of Advertising Campaigns?. The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall ...
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
New AI generated "models" in a Guess ad campaign have drawn criticism after being featured in the August 2025 issue of ...