Cadillac collaborated with Apple to launch a shot on iPhone social campaign and U.S. billboard rollout during F1 testing.

As the Seahawks dominated the Patriots on the field in Super Bowl LX, Formula One’s newest team was busy making an introduction.  With an expected audience of o ...

For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a ...

Marc Hynes has joined Cadillac's F1 team ahead of its debut season in the sport.

F1 fans had their first peak at Cadillac's inaugural livery during the fourth quarter of Sunday's Super Bowl LX, just moments ...

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.

The ad ends with the tagline “the mission begins” and a call to action to follow America’s team.

Bay's lawsuit says Cadillac "have apparently stolen Bay's ideas and work for the commercial, without paying for them." ...

LOS ANGELES — Formula 1 team Cadillac is confident it can resolve a dispute with filmmaker Michael Bay , who is suing for ...

GM's Cadillac F1 Team spot quickly led to a $1.5 million lawsuit within 24 hours of the commercial’s airing, alleging breach ...

Cadillac Formula One CEO Dan Towriss said he hoped for an amicable settlement to legal action taken by Hollywood director ...