The U.S. Open champion, along with his Crushers team, representatives and LIV Golf announced Friday a sponsorship arrangement with Reebok, which will become the official apparel and footwear ...

To stave off LIV Golf's charm, both the PGA Tour and DP World ... how much longer will sponsors and partners be willing to pay the increasing amounts they are now while there is no clarity on ...

LIV Golf CEO Greg Norman confirmed reports that ... the 2024 season ended with a Solheim Cup parking debacle and a key sponsor calling out the Tour at its season-ending event.

Although golf at the professional level never truly takes a deep breath, the PGA Tour did attempt to leave our consciousness ...

Rory McIlroy and Scottie Scheffler are part of The Showdown in Las Vegas, where golfers will be paid in cryptocurrency.

“In my view, the business model and long-term sustainability of all three tours is worrying, as no Tour is winning here. It’s ...

In addition to trying to make an ace while hitting a wedge shot over his house and putting together an array of YouTube content, Bryson DeChambeau has spent considerable time behind the scenes ...

Bryson DeChambeau has a new sponsor and his LIV team landed the ... who is the current CEO of LIV Golf, though he has admitted his time in that role is coming to an end. Reebok will face a tough ...

LIV, just what golf fans wanted. But according to Sports Business Journal ... The Wells Fargo Championship in its final year ...

LIV Golf took place tonight as Scottie Scheffler ... to the participating golfers in the form of cryptocurrency. Title sponsor Crypto.com said in a news release that the event will be "the ...