New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...

The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

Frances Tiafoe as the brand’s newest ambassador. The 3-time ATP title winner, who is currently 18th in the ATP ranking, ...

As a lululemon Ambassador, Tiafoe will work with the brand to inform, test and provide feedback on new performance innovations and product designs. lululemon continues to expand their premium product ...

Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.

Michael Kim, who played in 30 PGA Tour events in 2024, took to X to explain the basics about golf equipment deals.

Homa, previously with Titleist and FootJoy for his equipment and apparel needs, will now swing Cobra clubs and don the latest in Lululemon's athletic wear. The transition isn't just about a fresh ...

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

Max Homa was one of 2024’s biggest winners ... hitting the links for the first time since becoming a new brand ambassador for Lululemon. He joins fellow PGA Tour golfer Min Woo Lee, NFL wide ...

The SI Golf team debates how to spice up the PGA Tour season finale, the ease of Kapalua and if there’s a worse gaffe than ...