The company's flagship phone line received a new chipset and a slightly enhanced camera system. Otherwise, it’s all about the AI software features.The new Samsung flagship phone line (left to

It’s no secret I’ve been critical of Galaxy AI in its current form on the new Samsung Galaxy S25 phones. It needs a bit more polish to be ready for prime time, especially if Samsung wants to use it as the main reason you’d buy a new Samsung in 2025.

At its Unpacked event last week, Samsung took the wraps off the Galaxy S25 lineup and spent a majority of the time talking about AI -- a trend in phone announcements these days. Echoing both Google and Apple, Samsung said it " built an AI OS from the ground up " when referring to its latest phone software, One UI 7 .