The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.
Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.
"With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to redefine digital transformation for what is related to fan experience ...
Following a title sponsorship deal earlier this year, Ferrari will be bringing another significant sponsor on board from 2025 ...
Charles Leclerc has added a custom Ferrari SF90 XX Stradale to his personal collection, with photos and video emerging on social media.
Carlos Sainz's Brazilian GP has suffered a major setback with his crash in qualifying as Ferrari will have to be on war ...
IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...
It was only a couple of months ago that Ferrari Formula 1 ace Charles Leclerc picked up the keys to a customized Daytona SP3 ...
Max Verstappen will aim to mathematically seal his fourth consecutive Drivers' Championship in Las Vegas later this month.
ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE: IBM) today announced it has entered into a multi-year agreement with ...
Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...