Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

In 2023, Jasmeet Singh wasn’t brought into HUSCO just to “modernize I.T.” He was tasked with something deeper: transforming a ...

Instead of being the 100th “fitness coach,” you become the go-to for postpartum mobility. Not just a pet content creator, but ...

In 2008, Lexus partnered with multicultural agency Walton Isaacson to build experiential campaigns that actually went into ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

The patterns that defined Goodmail’s rise and fall still echo in 2025, and they offer cautionary lessons for any company ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

The closures led to thousands of layoffs both domestically and abroad, including a full-scale exit from the Asia-Pacific ...

Garry C. Myers III didn’t fit the mold of the modern CEO. He wasn’t flashy, he didn’t go viral, and he never made headlines ...