A marketing model's misinterpretation yields irrelevant ads, while law enforcement's can impact lives and liberty.

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through ...

Apple’s latest Lunar New Year film, Glad I Met You, is a step in the brand’s efforts to fuse cultural storytelling with smartphone filmmaking. The 12-minute spot, shot entirely on the iPhone 17 Pro, ...

Hyundai Motor Group’s marketing arm, Innocean, has renewed its global media mandate with Havas Media following an internal review. The remit spans automotive brands such as Hyundai, Kia and Genesis ...

The best Super Bowl “ads” today don’t feel like ads at all. Think about last year’s Rocket Mortgage spot, which went from ...

Novo’s 90-second ad features a coterie of celebs promoting the oral version of its blockbuster weight loss drug Wegovy.

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.

Agencies such as BBDO MW, located in Minneapolis, are also offering external support to local businesses and organizations.

Catch up with all our SBLX coverage here and view all the spots and teasers so far here! DQ is making up for the absence of a ...

Against the backdrop of a tense sociopolitical climate, Hispanic leaders weigh in on the significance of SuperBowl LX to the ...

Nordstrom has tapped Edelman alum Dakota Rae Lowe as head of social and influencer marketing, specifically to spearhead the ...

Zulu Alpha Kilo promoted George Ault and Jacob Gawrysiak to group creative directors.