Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

Branding - WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

Enterprise marketing teams are producing too much low-impact content. Learn how auditing, repurposing, and prioritizing quality can drive real pipeline results.

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers at Adobe Express analyzed the ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. The report was based on data from a ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

So maybe these 10 Commandments didn't come from the Mountain. And they're not carved on clay tablets—but on high-tensile polyfiber. Yet any marketers worth their salt must follow these commandments if ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

What's the difference between undertaking a rebrand and a debrand? Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity. An ...