The potential of AI is more than just efficiencies - it could lead to brands creating their own platforms that can rival the ...

Airbnb has appointed Rebecca Van Dyck as its chief marketing officer as its current top marketer, global head of marketing ...

Distinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

There is a significant role for marketing in any organisation seeking growth, but only if allowed to flex its strategic ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

As it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Current food marketing director Sharry Cramond is set to transition to lead the retailer’s clothing and home business, as ...