Interest in botanicals shows no signs of fading. According to Future Market Insights, the botanical ingredients market is ...

Companies have fewer options available for field representation, and now they need to make even more strategic decisions.

Take a look at the products that are driving sales from coast to coast!

NPA said the researchers and some media outlets have drawn broad and misleading conclusions on taurine supplements and energy ...

Washington, DC—Natural products industry members from across the country gathered in the Capitol on June 11 for the Council for Responsible Nutrition's (CRN) annual Day on the Hill. The day of ...

NPA spotlights the shift to nutrition and natural products in the MAHA Commission report. PLUS: Get an update on the MAHA ...

Consumers will now be able to purchase their own At-Home DNA Collection Kit courtesy of GenoPalate and The Vitamin Shoppe.

While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced ...

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active ...

"We are powered by three generations of product innovators whose mission is to manufacture trusted, premium quality wellness products." Piping Rock Health Products is a family-owned wellness company ...

“Stay true to what you believe in. Don’t chase trends—lead with values. Your authenticity will resonate far louder than any marketing campaign ever could.” As the founder and CEO of J.R.LIGGETT’S®, ...