Grammy-winning music artist Doja Cat has shared a video mocking the controversial new jeans campaign featuring Sydney Sweeney. Sweeney, the 27-year-old star of HBO’s Euphoria and the 2023 romcom Anyone But You, fronted a series of advertisements for the clothing brand American Eagle.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

Doja Cat uploaded a TikTok video on Tuesday (July 29, 2025), making fun of Sydney Sweeney's recent ad campaign with American Eagle. The artist, whose real name is Amala Ratna Zandile Dlamini, repeated the actress's dialogue,