Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

VideoAmp, the advertising technology company, has announced the appointment of Peter Liguori as Chief Executive Officer.

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

The media giant will continue to leverage the firm's solutions across linear, streaming, digital and cross-platform campaigns ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them.

Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been ...