By combining multiple content targeting methods, your ads will target any of the selected content in your ad group and help you reach a broader audience. Topics: Target one ad to multiple pages about …

Google Ads location targeting allows your ads to appear in the geographic locations that you select. Locations may include countries, areas within a country, and a radius around a location or location …

For example, if you set a target ROAS of 500%, Google Ads will adjust your bids to try to maximize your conversion value, while reaching this target ROAS (find details of the example below). To help …

Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you …

Target CPA bidding is an automated bid strategy that sets bids for you to get as many conversions or customer actions as possible. When you select the Target CPA (cost-per-action) bid strategy, you …

Best practices for targeting Create dynamic ad targets that are more broadly defined to help increase your incremental traffic. If you create a target with too few indexed landing pages, your ads might not …

The “Landing pages from your standard ad groups” category includes all webpages that you’re currently running search ads against, across your account. This targeting option makes it easy to increase …

If you don't want to use optimized targeting, you can turn it off in your ad group settings. You can also add criteria like audience segments or keywords (also known as “targeting signals”) to optimized …

Target frequency is an optimization solution for driving higher ad viewership on YouTube in your brand awareness campaigns. You’ll be presented with the goal for “Target frequency'' when building your …

Over time, optimized targeting will learn which targeting works best for you and optimize your reach at a more consistent average CPA to drive the most possible conversions. If your ad groups have …