Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
Aug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
5 ways The Coca-Cola Company is reimagining its marketing …
Sep 13, 2021 · The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to be focusing on, said Brian Smith, COO, The Coca-Cola Company, at the Barclay’s Global Consumer Staples Conference last week. “In the past, we were less zeroed in on ...
Fizzy drink sugar levels vary dramatically between countries, says …
Oct 1, 2015 · In the US the product was found to contain 45g of sugar per 330ml serving, equating to 11 teaspoons of sugar. In Argentina, this product contains 16g of sugar, the equivalent of four teaspoons of sugar. The differences were less extreme, but still marked, in Coca Cola. In the survey Canada’s Coca-Cola had 39g of sugar; in the US this was 36g ...
Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
Mar 25, 2021 · Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
The secrets to success: Energy drink Celsius on building a better …
Mar 28, 2024 · From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success. The better-for-you, functional beverage brand hit the $1bn sales milestone last year thanks to success in its home US market: and its growth is outpacing the overall energy category tenfold.
What Sprite did right: How the brand is thriving in a challenging …
Jun 20, 2018 · According to its Brand Footprint report, 2017 saw beverage brands lose a combined two billion CRPs (Kantar’s ‘consumer reach point’ measure), with top brands like Coca-Cola, Pepsi, Nescafe and Milo all seeing declines. “Yet Sprite defies the slowdown, gaining CRPs for the second year running through strong growth in key markets,” says ...
Energy drink Celsius teams up with PepsiCo, Suntory for …
Jan 24, 2024 · Celsius Peach Vibe, as it will be sold in the UK under Suntory. Celsius has inked two distribution deals to expand the reach of its energy drink: extending a partnership with PepsiCo to take in the Canadian market and teaming up with Suntory for the brand in the UK and Ireland. Celsius - which became a $1bn brand last year - has seen strong ...
New name & new branding: Nestlé Waters North America is now …
Apr 7, 2021 · New name and new branding: Nestlé Waters North America becomes BlueTriton Brands. Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in partnership with Metropoulos & Co. In Greek mythology, Triton is the god of ...
Virginia Dare Extract Co Inc - beveragedaily.com
Virginia Dare’s mission is delivering preferred taste and strategic value to our customers. We are a leader in the market for sustainable sourcing and premium production of extracts through our Taste Foundations™ platform, which includes natural and organic vanilla, tea, coffee, and cocoa extracts. Built on our technical and creative expertise, Virginia Dare’s Taste Collaborations ...
From Ribena to Lucozade: How Suntory blends Japanese and …
Sep 22, 2020 · Ribena has been in the UK for more than 75 years; while Lucozade was originally launched even earlier in 1927 (Lucozade and Ribena were previously owned by British pharmaceutical and healthcare giant GlaxoSmithKline, which sold the two brands to Suntory Beverage & Food for £1.35bn back in 2013.) “Suntory Beverage & Food GB&I is a company ...