Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous link …

A Google tag is a piece of code that you place on your website. If you don't use Google Tag Manager or a CMS with an integration for the tag ID, you need a Google tag to set up a Google Analytics 4 …

If you’re tracking calls to your website, the phone snippet replaces your business phone number with a Google forwarding number. When you set up conversion tracking for your website, you’ll be able to …

Processing and reporting When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it …

Use tracking in Google Ads to monitor your ad performance and understand how users interact with your ads. On this page How tracking works

Now that Google Analytics 4 has replaced Universal Analytics (UA), if you have an existing GA4 property migrated from a UA property, GA4 will still collect data, but you won’t have access to any cu

Once you've installed the tracking code and have elected to share your data, the Benchmarking Service accrues data from all the sites and pages on which you've placed the Google Analytics tracking code.

When tracking multiple conversion actions, use the “Account default” setting to choose which conversions to include in your “Conversions” reporting column. Learn more About account-default …

Also, app downloads and in-app purchases from Google Play, and local actions will automatically be recorded as conversions, and no tracking code is needed. After you’ve set up conversion …

Investigate and fix After you receive the missing-tracking-code notification, first verify whether the tracking code is installed properly on those pages, based on these instructions. If you confirm that …