Behind CeraVe’s Michael Cera conspiracy - The Drum
Nov 5, 2024 · Fake news campaign: It all started with influencer @HayleeBaylee “spotting” Michael Cera signing CeraVe bottles, followed by “leaked” paparazzi photos that hit the front page of Reddit and ...
Inside the Search for the Next Cerave | BoF - The Business of Fashion
1 day ago · Beauty. Inside the Search for the Next Cerave. The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
CeraVe Reinvents Haircare with the Launch of its First Haircare ...
Nov 4, 2024 · "CeraVe is proud to introduce a line of products, developed with our dermatologists, that reinvents hair and scalp care," says CeraVe Global General Manager Melanie Vidal. "Dandruff is among the ...
CeraVe Reinvents Haircare with the Launch of its First Haircare ...
Nov 4, 2024 · CeraVe, the #1 dermatologist-recommended skincare brand in the United States, and the undisputed skincare champion loved by dermatologists and consumers alike, is thrilled to announce its highly...
CeraVe Collaborates with Michael Cera and TikTok Stars on First …
NEW YORK, Feb. 12, 2024 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad in a first-of-its-kind...
CeraVe Expands Its Therapeutic Skincare Line with the Addition of …
NEW YORK, Aug. 2, 2023 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the United States1, is introducing four new product innovations, including Hydrating Sheer...
CeraVe Collaborates with Michael Cera and TikTok Stars on First …
Feb 12, 2024 · CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership...
Inside Cerave’s marketing strategy, post-TikTok fame
Feb 9, 2023 · latest Cerave skincare TikTok digital marketing. The drugstore skincare brand took off on TikTok in 2020. It’s since maintained its trajectory by partnering with unexpected creators while still leaning into its dermatology-backed roots.
CeraVe Collaborates with Michael Cera and TikTok Stars on First …
NEW YORK, Feb. 12, 2024 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind...
TikTok turned this skincare brand into a cult favorite
Jul 18, 2020 · TikTok is helping CeraVe, a 15-year-old brand known for its affordable cleansers, moisturizers and lotions backed by dermatologists, draw a new following.