GSK unveils new branding and logo - Fierce Pharma
Jun 9, 2022 · As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future.
GSK Unveils New Logo, Branding To Mirror Improved Business
The British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit.
A signal of change - YouTube
Jun 8, 2022 · GSK is changing. We have updated our branding to reflect our new purpose and growth ambitions. It combines science, technology and talent, while retaining key elements of our heritage. ...more...
GSK’s rebrand is inspired by the human immune system
Jun 9, 2022 · Pharmaceutical company GSK has revealed a rebrand, as it refocuses its efforts in the area of “biopharma innovation”. London-based consultancy Wolff Olins is behind the new look, which includes an updated logo, bespoke typeface, and motion assets.
GSK retains iconic orange logo in brand refresh
Jun 10, 2022 · Housed in a redesigned shape known as the "signal", the new GSK logo always points the way ahead. The identity system flexes, adapts and moves to engage audiences across all the digital, social...
GSK Identity Signals New Purpose - Graphic Design USA
Jun 29, 2022 · Inspired by the striking imagery found in biosciences, the new identity – which retains the GSK name and its orange logo – features numerous curved forms that evoke the highly adaptable nature of the human immune system, acting as a reminder of the constant need to evolve and adapt.
GSK Unveils Its Transformation Through New Branding And Logo
The dynamic and innovative GSK logo, housed in a revamped shape known as the signal, consistently marks the way ahead, GSK noted. The identity system flexes, adapts, and moves to engage audiences in all of the brand’s digital, social, and physical settings.
Wolff Olins Redesigns Global Brand Identity for GSK
Jun 9, 2022 · Inspired by the striking imagery found in biosciences, the new identity - which retains the GSK name and its well-known orange logo - features numerous curved forms that evoke the highly adaptable nature of the human immune system, acting as a reminder of the constant need to evolve and adapt.
GSK's rebrand highlights its focus on biopharma innovation
Formerly known as GlaxoSmithKline, the pharmaceutical giant unveiled a scaled-down new brand. Discussing the new logo, a spokesperson said: “Housed in a redesigned shape known as the ‘signal’, the dynamic new GSK logo always points the way ahead,” explains the brand in …
Transform magazine: GSK rebranded by Wolff Olins ahead of …
Jun 9, 2022 · GSK’s name is retained, while its famous orange logo has been housed in a redesigned shape known as the ‘signal’. The new, dynamic identity system is capable of engaging audiences across digital, social and physical environments through its …
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