Top Marketing Automation Tools Comparison | MarketingProfs
Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 …
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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on …
Strategic Integration of AI Into Marketing and Business
The advent of accessible AI technologies marks a significant milestone in the evolution of business. Automation tools equipped with AI capabilities are revolutionizing traditional …
Your Rebranding Blueprint for Brand Transformation
Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your …
Three Market Penetration Tactics That Boost Sales and Growth
Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, …
A Messaging Framework: Why You Need It, How to Build It
Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the …
MarketingProfs In-Person and Online Events Schedule
MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship …
The Essential Guide to B2B Demand Generation Marketing
Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of …
Customer Persuasion: Psychology & Behavior | MarketingProfs
Simply put, there are too many factors influencing customer behavior for you to waste time looking at the wrong businesses. Luckily, in this digital era, you can collect customer data through …
Identifying Customer Benefits | MarketingProfs
Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its …