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Marketing Effectiveness. All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers. Mark Ritson. Helen Edwards. Peter Weinberg & Jon Lombardo. Helen James. Marketing Leadership. All the latest marketing news, including updates on big brand campaigns, daily round-ups and ...
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Diversifying marketing and M&S’s triumph: Your Marketing Week. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been a busy week. Here is my take.
Seven principles of effective marketing communication
Oct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
What is programmatic advertising? A beginner’s guide
Mar 27, 2017 · Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television. “Programmatic started off as a way of using up remnant ...
Revealed: The UK’s top 75 most valuable brands - Marketing Week
Sep 29, 2021 · The rest of the top 10 is made up of Lipton ($10.7bn), Sky ($10.6bn), BP ($10.5bn), BT (£10.5bn), Johnnie Walker ($8.3bn) and Dove ($7.3bn). “There’s no doubt that in our global top 100 we are seeing fewer UK brands present – Vodafone is now the sole UK brand represented in the global list,” Guerrieria says. “But that’s not to say ...
How Tesco’s customer focus enabled it to be ‘faster, quicker and …
Jan 21, 2021 · It’s no secret that Tesco had a shocker of a year in 2014, but it’s how the supermarket bounced back and then continued to thrive that led it to be crowned Marketing Week’s Brand of the Year 2020.. Tesco’s UK CEO Jason Tarry admitted the brand took its “eye of the ball” from a customer perspective in the lead up to the 2014 accounting scandal and its most difficult year on record ...
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · Barbie. 2023 was the year everything turned pink. Barbie became one of the most hyped movies of all time, with anticipation building for months ahead of its release in July thanks to what has to be one of the most joined-up and concerted marketing efforts for a film in recent years. Leaning heavily on its distinctive brand assets – namely the ...
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The 10 reasons Marks & Spencer is the Brand of the Year. Mark Ritson. To celebrate the retailer being recognised as Marketing Week’s Brand of the Year, our branding columnist writes about its remarkable five-year transformation. This is not just a marketing column, it is a Marks & Spencer marketing column.
M&S overhauls Sparks loyalty scheme to go digital-first
By Matthew Valentine 2 Jul 2020. Marks and Spencer is relaunching its Sparks loyalty scheme as an app-based digital first service after previously admitting the programme was “confusing”. The new services introduces instant rewards for members. There will also be a wider choice of charities for scheme members to support.
Tesco renews focus on premium products under four new …
Oct 6, 2021 · Having launched a number of initiatives designed to compete on low prices, Tesco has now promised to “leverage the strength” of its Finest range, as part of a renewed focus on premium products. According to CEO Ken Murphy, the strategic shift has come after noticing elevated demand for products in the Finest range at certain times of the week.