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INMA Newsroom Innovation Initiative

INMA Newsroom Innovation Initiative

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Upcoming Webinar: Economic Times Digital redefines publisher value

Upcoming Webinar: Economic Times Digital redefines publisher value

News companies must extend audience funnels to machines

News companies must extend audience funnels to machines

VD News engages Italy’s youth through social-first storytelling

VD News engages Italy’s youth through social-first storytelling

The media industry’s open-source moment has arrived

The media industry’s open-source moment has arrived

As AI hallucinations, misinformation litter content, provenance becomes critical

As AI hallucinations, misinformation litter content, provenance becomes critical

Yahoo, Times Internet deepen engagement with AI-driven personalisation

Research: Creators aren’t the story, trust is

Engagement, reach, and super users shape the next phase of news subscriptions

The Independent’s decade after closing print: same brand, different business

Why subscriber retention is so hard to fix in isolation

New York Times shares its strategy of reach, free content in subscription growth

3 Swedish publishers support decision to expel Meta from IAB Sweden membership

What Schibsted’s open-source move reveals about AI at scale

Göteborgs-Posten turns the story of a deported journalist into a compelling podcast

INMA study tour explores Canada’s experiments with policy, revenue, subscriptions

Agentic AI positions content continuity as a product, newsroom capability

SPUR is the right move, but AI licensing alone won’t save journalism from invisibility

Politiken turns an old idea — reader comments — into effective new subscriber engagement

INMA 30 Under 30 Awards

Short-form video, user-generated content are among top social media trends for 2025

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