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The Untold Story Behind the #nike Logo | The $35 Logo That Became Worth Billions
The Nike swoosh almost got rejected. In 1971, design student Carolyn Davidson presented logo concepts to Phil Knight. He didn’t love any of them. But because they were out of time, he picked the swoosh anyway. Nike paid her just $35. Years later, that same logo became one of the most recognizable symbols in the world. The lesson? Great logos ...
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