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Avoid This Big Keyword Mistake In SEO Research If you make this mistake, you could miss out on ranking for 60,000 keywords. That’s the risk when you only rely on one approach to keyword research. Most people head into Semrush or Ahrefs, type in a word related to their business, and then build content around what comes back. At first it looks smart, but it’s a trap. The problem is you only see results tied to the word you typed in. That narrows your entire content strategy down to a small bubble