Target Customers: Segmentation, Targeting, and Positioning Explained
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YouTubeClearCourse Academy
Target Customers: Segmentation, Targeting, and Positioning Explained
Great marketing starts when you stop trying to speak to everyone. In this third lesson of the Marketing Foundations course, we explain the STP framework: segmentation, targeting, and positioning. You will learn: - What segmentation means and why broad audiences create weak messages - How to divide a market by needs, behavior, demographics, and ...
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