Burger King - The Moldy Whopper (Case Study) | Campaign | Victor Buonavoglia 🏳️‍🌈
Burger King - The Moldy Whopper (Case Study) | Campaign | Victor B…
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Moldy Wopper by Burger King for Burger King
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Burger King’s moldy Whopper campaign. Burger King let a Whopper sit out for 34 days and filmed it with a time lapse to show it getting moldy to demonstrate that they don’t use artificial preservatives unlike their competitors. This campaign ended up getting 8.4 billion impressions and boosted global sales. That is crazy. | Edward Sturm
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