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Legendary copywriter Joe Sugarman proved that admitting a product's biggest flaw can actually increase sales. By openly calling a thermostat "ugly," he made customers trust every other claim he made about it. IG 🔗:https://www.instagram.com/neville_medhora/ TikTok🔗:https://www.tiktok.com/@neville.medhora LinkedIn 🔗:https://www.linkedin ...
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