McDonald’s biggest money secret isn’t the burger. Everyone thinks the Big Mac made McDonald’s rich, but it’s actually the cheapest side on the menu that drives the most profit. A $5 Big Mac only brings about $3 in profit after costs. Add fries and McDonald’s pockets another $2.25 pure profit on a $2.50 sale. The fries, with a 10 % food cost, double the profit per order. That’s the real reason McDonald’s dominates fast food. They don’t sell meals. They sell margins. The lesson for restaurant owne
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