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💰How Howard Schultz Transformed Starbucks! 💰 1. Starbucks Before Schultz (1971–1981): • Founded in 1971 in Seattle by Jerry Baldwin, Zev Siegl, and Gordon Bowker. • Initially sold only roasted coffee beans and equipment — no brewed coffee. • Inspired by Alfred Peet (of Peet’s Coffee), it was more about artisan coffee for home use. ⸻ 2. Schultz Joins Starbucks (1982): • Howard Schultz joined in 1982 as Director of Retail Operations and Marketing. • On a trip to Italy in 1983, he was inspired by
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